Business-Level and Corporate-Level Strategies Essay - 2

Business-Level and Corporate-Level Strategies - Essay Example The organization represents the actual market penetration of 82%. In addition, the organization sells mobility of accurate voice and data through significant wireless services. Business Level Strategies of AT&T AT&T is one of the most popular telecommunications brand in global market place. The organization followed unique business level strategy to enhance their business performances. Business level strategy includes cost leadership strategy, differentiation strategy and focus strategy. Implementation of effective business level strategy helped the organization to become one of the strongest global brands within the telecommunication industry. Business level strategy of AT&T has been described below. Cost Leadership strategy The organization focuses on the reduction of business operation cost in order to offer the products to the end customers in a reasonable price. This competitive pricing strategy helped the organization to achieve the leading spot in the US telecommunication indu stry. For example, the organization provides several effective services, such as Rollover Minutes and Family Unit Plan. The organization reduced the service processing cost to deliver the services in a low price level. Moreover, the organization has implemented several niche marketing strategies. The organization provides, TDMA, UMTS and GSM service in minimal price to their clients. Effective cost leadership strategy helped the organization to develop significant client base. Differentiation Strategy Effective product and service differentiation strategy helped AT&T to meet the market demand and customer satisfaction level. The organization collaborated with Apple Corporation. AT&T started to sell their GSM and Wireless services through the iPhones. The organization is successfully acquiring leading global clients. It is helping them to secure effective market share. Unique accord to the competitive global market place has effectively differentiated the brand from its existing glob al competitors (Brenton, 2007). Utilization of wide spectrum offers exclusive video conferring service to its target customers. Focus Strategy AT&T is the only telecommunication organization in US that committed effective customer service. The organization has implemented effective niche marketing strategy. People can get linked and connected with each other in any place through the efficient telecommunication and broadband service of AT&T. The organization effectively diversified their business operation in several emerging global markets. AT&T provides HSPDA, Voice PTT, Video Sharing and Voice-IP services to its global customers. In addition, exclusive channel exposure helped AT&T to achieve potential competitive advantages. Question 2 The successful story of AT&T portrays 130 years old history. The giant telecommunication service provider effectively served the US customers through exclusive telecommunication service. From the foundation of AT&T by Graham Bell to the modern era, the global telecommunication industry has astonishingly evidenced various key events of the organization. This part of the study will determine the corporate level strategies of AT&T. Corporate Level Strategies Telephone was introduced by Graham Bell in the year 1875. After the successful establishment, the organization has diversified their business operations in various emerging global market place. AT&T follows vertical integration structure in the organization.